Recently, alibaba is in 20 years during the “ that announced its to upgrade in the round is new viewpoint of value of ” of sword of god of 6 arteries and veins. 6 short, fetching however and thoughtful. Fine after tasting, comprehend somewhat: Mission feeling casting with respect to the mission, viewpoint of value creates value.
近日，阿里巴巴在20周年之际公布了其全面升级的“新六脉神剑”价值观。短短六句，却引人深思。细品之后，有所感悟：使命感铸就使命，价值观创造价值。
Mission feeling lets the heart at the beginning of person engrave on one's mind, sturdy ego is gone after. The business ” that lets the world was not done hard from the “ 1999 arrives the “ client nowadays the first, employee the 2nd, partner the 3rd ” , this is mission feeling of Alibaba; Edge westing crosses natural moat to beg take true classics, this is mission feeling of Xuan Zang; Toward take the sea-voyage eastward transmission of broken all difficulties is Buddhist, this is the mission feeling with true ancient bronze mirror. Still have Deng Jia first, …… of You of You of Yu Min, massacre the mission feeling that this is their oneself, let them do not forget first heart, indefatigable pursuit, serve as finally somewhat.
使命感让人铭记初心，坚定自我追求。从1999年的“让天下没有难做的生意”到如今的“客户第一，员工第二，股东第三”，这是阿里巴巴的使命感；沿西行跨天堑求取真经，这是玄奘的使命感；往东渡破万难传播佛教，这是鉴真的使命感。还有邓稼先、于敏、屠呦呦……这是他们自身的使命感，让他们不忘初心、不懈追求，最终有所作为。
Viewpoint of value is the criterion of the way that gives people the operation more, in an attempt to creates enormous value. Be like the “ in A new the expression with the best today “ in ” of sword of god of 6 arteries and veins will be tomorrow requirement ” of lowest, “ lives seriously, this plants ” of fast happy job the fundamental viewpoint of value with a person daily medium life, lead people creature qualitative fortune. Have “ more at the moment, nonego not belongs to ” viewpoint of value of this kind of vitality, incentive people realizes oneself value in the times of this revolution. Viewpoint of value, it is the tool with people creation the most powerful value.
价值观更是给予人们行动的方向的准则，以求创造巨大的价值。有如阿里“新六脉神剑”中“今天最好的表现是明天最低的要求”、“认真生活，快乐工作”这种个人日常生活中的基础价值观，引领人们创造物质财富。更有“此时此刻，非我莫属”此类精神价值观，激励着人们在此大变革之时代实现自身价值。价值观，是人们创造价值最有力的工具。
But also someone can say: True earth of ’ of local dialect of the ‘ in “ A, new without this ‘ ’ of sword of god of 6 arteries and veins, in A all the same make a meteoric rise. ” this character is wrong. Most perhaps person even Alibaba's employee can think this is 6 full marks only / catchword, crying to just encourage to cheer, but feeling of this kind of mission, viewpoint of value is really thorough in the heart of the person in every A, and the doing that ground of exert a subtle influence on is affecting the employee in A. Read these 6 words, the next time entertainment client meets the employee in A to put the client casually in the first; Read these 6 words, the employee in A has higher demand not self-consciously to oneself; Read these 6 words, the employee in A is subliminal meet him self-confidence can do tide at times current head.
但也有人会说：“阿里‘土话’真土，没有这‘新六脉神剑’，阿里照样飞黄腾达。”此言差矣。也许大多数人甚至阿里巴巴的员工都会认为这只是六句满分/口号，喊着只是为了加油打气，但这种使命感、价值观确实深入每个阿里人的心中，并潜移默化地影响着阿里员工的所作所为。读到这六句话，下一次阿里员工招待客户都会不经意地把客户放在第一位；读到这六句话，阿里员工都不自觉地对自己有更高的要求；读到这六句话，阿里员工下意识便会自信自己能弄潮于时代潮头。
Ignored mission feels, viewpoint of value this kind of audio appears, examine its germ, it is the current and flying development, times that takes content desire seriously of good to the ego requirement of mental administrative levels tie be short of break.
不重视使命感，价值观此类声音的出现，推究其根源，是当今飞速发展、重视物欲的时代对精神层次的自我要求好约束的缺失。
So, how should we act, let a person value the value of mission feeling, viewpoint of value, where is the glamour that experiences them? Look in me, be being accepted actively is good plan namely. Mission feeling, viewpoint of value can affect people silently admittedly, but effect nature is be not a patch on accepts edification actively. Accept the range that expanded to understand to mission feeling, viewpoint of value not only actively, more the deepness that promoted pair of missions understanding of feeling, viewpoint of value.
那么，我们要如何行动起来，让人重视使命感、价值观的重要性，感受到它们的魅力呢？在我看来，主动接受即是良策。使命感、价值观固然能默默影响人们，但效果自然是比不上主动接受熏陶。主动接受不仅扩大了对使命感、价值观理解的广度，更提升了对使命感、价值观理解的深度。
Indeed, feeling of viewpoint of value, mission always is accumulate contain in “ new in the slogan that ” of sword of god of 6 arteries and veins does not bear a person this kind to take seriously, but some logion place says no less than: “ viewpoint of value decides the person's ego is known, aim of the ideal that it is affected directly and decides a person, belief, life and the property that seek way. ”
诚然，价值观、使命感总是蕴含在“新六脉神剑”此类不受人重视的口号中，但正如某句名言所说：“价值观决定人的自我认识，它直接影响和决定一个人的理想、信念、生活目标和追求方向的性质。”
Let us act, with mission feeling casting with respect to the mission, create value with viewpoint of value.
让我们行动起来，用使命感铸就使命，以价值观创造价值。(文/余业毅)